When you’re selling a range of exciting products online, it can often be frustrating when you’re not found and viewed by consumers. You’ve done your research and you know that you’re offering a good deal from your store, but that store is all but invisible to web users. This guide is about how you can make that store more visible, using E-Commerce Marketing methods that are well suited to bringing your store and your products to prominence. Read on to learn the top three ways you can do this in 2022.
- Social Media
The social media trend looks set to continue well into this decade, as users are as keen as ever on the likes of TikTok, Instagram, Twitter, and other platforms. You’ll know that there are hundreds of millions of active users on these platforms who you can access with the right marketing techniques. One of the benefits of marketing on social media is targeting, which simply allows you to share your store and your products only with those consumers you feel might be interested in trading with you.
That’s a useful feature, as it saves you from wasting cash on an advert that’s being shown to the type of person you could never imagine shopping with you. It also helps you make the most of your e-commerce marketing online in 2022.
There’s a new form of marketing in town that few people are totally aware of. Programmatic marketing, as it’s known, is all about using complex algorithms to help you bid for different advertising spaces online. Your bid will be up against the bids of other firms that will be competing for the eyeballs of certain web users who visit certain websites.
If that sounds complex, it is – a little. The good news is that it’s not something you have to concern yourself with. The whole process is automated, and you can partner with the programmatic marketing experts over at Nuanced Media to get a helping hand in this form of advertising. Once your campaign is set up, you’ll end up paying less and less for more and more impactful adverts that tend to generate clicks and sales from your store.
When a consumer purchases something from your online store, they’ll almost certainly leave their email with you for updates on their package delivery and for an invoice. That email is precious because, if you’ve been given permission by the consumer to do so, you can use it to contact them in the future regarding products you’re bringing into your store, discounts you’re running, and other news that might encourage them to take another look at your store.
This is excellent news for companies that are selling online with new ranges of products coming in each month. You’re able to keep consumers engaged and interested with a monthly email, and you can also give them the sense of an exclusive offer that other consumers aren’t able to access.
These three marketing methods are currently the most superior for e-commerce stores.